Search Engine Optimization, also known as SEO, is an ideal method of raising the profile of your business online. It is free and can be extremely effective. High-ranking optimization helps search engine spiders, which file information gleaned from webpages understand what your business entails. Providing the right information for them to pick up via keywords makes it easier for your website to be indexed accurately and, therefore, to be found effortlessly by potential customers surfing the Internet.
Keywords in titles
The first information people are likely to see when probing the Internet is that which is closely related to the exact words they use in their search. Such words are often referred to as keywords as they are the main words that link websites to the information people seek. Thus, if someone wants to locate a business on the Internet that sells lawnmowers, he might type the words “lawnmowers for sale,” followed by the name of the area in which he lives. If your business sells lawnmowers, you could make it easy to find by using words such as “Lawnmowers for sale,” possibly followed by the area in which your business is located in the main title on the first page of your website.
You might also include information such as the type of lawnmowers you sell so that potential customers have refined knowledge about what your business has to offer. This might include the make of machines you sell, or other important information you want to get across to people. If you sell lawnmowers cheaply, for example, you might use the word budget in your webpage title.
Some words you think of using in a webpage title might be regarded as fillers and are potentially unnecessary. Not using superfluous words helps search engine spiders read and index information successfully. Therefore, it would be unwise including the words nice, that, and are in the title “Nice, low-cost lawnmowers that are for sale.” The word nice is not exactly a filler word as it is descriptive, but more effective words such as hover, or ride-on would be more useful as they share extra information.
Keywords in the body of text
Just as it is important to use keywords in the title of your business website, it is also useful to employ them in headings, subheadings and in the first paragraph presented. However, it is not necessary to flood webpages with them as doing so could make the wording you use seem artificial and awkward. It is generally adequate to use two percent of them in text.
Hyperlinks with keywords
Hyperlinks direct readers to relevant documents, or other information such as a contact page. Making sure that keywords are included in them aids search engines when they crawl your website with robot spiders.
Although you do not desire to overwhelm your website with much more than two percent or so of keywords, you can help your cause by developing several webpages containing related significant words. Related words are those that have a similar meaning to keywords. Thus, lawnmowers might be described on your website as grass-cutters, mowers, lawn mowers, or even lawn tractors if they are the variety that can be sat upon.
Using keywords in your website is a great search engine optimization strategy that will help raise the profile of your business. Using them in the title, headings, subheadings, and first paragraph, while being careful not to overload your website with them, will help search engine spiders work in your favor. In addition, using related significant words will aid potential customers in discovering your business online.