So you’ve been working really hard for the past few months. You’re ready distribute your app on Google Play or Apple’s App Store. After testing the waters and making sure that everything is working as intended, it’s now time to decide how you’re going to make money off your app.As a developer, you really only… Continue reading Why the Freemium Model Is the Best Option for Newbie App Developers

Marketing analytics are metrics that help you understand how well your marketing plan is performing.

Best practices for business blogging support company growth and create value for customers.

If you’re trying to build an email list for marketing purposes then you’ve probably heard the term “ad swap” thrown around. Ad swaps are a great way to increase your list without spending any money.

Search metrics address the measurement of your pay-per-click (PPC) search advertising campaign.