Banks that would like to build better relationships with their commercial clients should spearhead efforts on the part of those clients to automate their B2B payments.  Not only do banks benefit by helping their clients improve cash flows and improve credit worthiness with their vendors, the use of an automated B2B payment system can significantly… Continue reading Banks Should Encourage Adoption of B2B Payment Automation

Content curation is a more cost-effective marketing method than creating new content every day. It is a powerful strategy that allows marketers to maximize all sorts of content to its full potential, sans the self-imposed pressure to do nothing but sit in a dungeon and come up with new ideas all day long. If you… Continue reading Curate Your Content Like a Pro: Four Examples

We live in an on-demand, digital age. An age where communication is sophisticated and your customer is addicted to using his or her camera phone. Videos and photos are storming the web at lighting speed, 24 hours per day, 365 days of the year with one shared purpose: mass-communication. As an online marketer, it is… Continue reading Five Reasons Your Online Marketing Should Be Image Centric

Facebook has become a powerful promotional tool for websites and businesses alike, reaching millions of potential customers daily. Even though getting likes is the key to generating viewer interest, few understand how and why it works. Without this knowledge, however, it is very difficult to reach the largest possible audience. Read below to find out… Continue reading Web Promotion: Why Are Facebook Likes Important?

So you’ve created a website for your product, crafted a marketing strategy, and now you’re waiting for the millions of views coming your way. But after a week of launching your campaign, a strange silence is upon your inbox and your Google Analytics traffic. Nobody is coming, and those that are visiting your site aren’t… Continue reading 3 Online Marketing Mistakes to Avoid