LinkedIn offers numerous features that can help people in the business world achieve their company initiatives. It is a tool that all business owners should be using to grow their chances for success.

One of the best ways to begin promoting your business is through the use of social media platforms. Facebook is one of the most lucrative platforms from which to launch an advertising campaign. However, like many social media platforms like it, Facebook has it’s own language. Let’s have a look at some of the ways… Continue reading Using Facebook to Promote Your Business

Headlines aren’t just your reader’s first impression, more often than not they’re also the last. That’s why writing an excellent headline isn’t just a matter of attracting attention to your content, it’s also a matter of turning casual content browsers into engaged content readers. Without a catchy headline to help create that transformation, the rest… Continue reading 6 Tips for Writing Click-Worthy Headlines

As one of the largest advertising networks in the world, Facebook is constantly working to develop new ways to make their services more valuable to marketers.

The discussion for the use of big data typically centres on the internal transaction data. This data collected from the CRM and ERP applications in the business, can provide vast insight into market trends. Yet they are not the only sources from which businesses can collect data.