If your business concentrates partially or primarily on online sales, you already know that online marketing is a crucial part of your sales funnel. If you’ve been hesitant about taking your business into the world of social media, it’s time to get over your fears and get involved. A strong social media presence can dramatically… Continue reading How to Create Fresh Leads Through Social Media Marketing
Most marketers know that inbound marketing increases lead generation. However, they don’t know exactly how this process works or how they should implement these tactics with their own content. This article takes marketers through five best practices to use while developing and revising landing pages. It is well established that landing pages and their lead-capture… Continue reading How Inbound Marketing Increases Lead Generation: Five Best Practices for Landing Pages
Setting up a storefront on the web can be intimidating for most small businesses. There was a time when it was indeed difficult and required a lot of technical know-how or patience to put a web-store together. Today, though, nothing could be easier. And with more people than ever out there buying goods on the… Continue reading Building a Storefront in WordPress in Seven Easy Steps
Minimize clutter by digitizing old documents and paperwork using your Android smartphone or tablet. Installing the right app enables you to turn your Android device into a portable document scanner. Here are five remarkable examples of apps that can harness your device’s camera to quickly scan just about anything and then transform scanned images into… Continue reading 5 Free Must-Have Apps for Scanning Documents on Your Android Device
When Google introduced the Product Listing Ad in 2009, it was a game changer. Retailers no longer needed to rely on text snippets to entice their customers. They could now create customized ads that showcased product images and prices in search results. As a result, an overwhelming number of online retailers have embraced the Product… Continue reading 3 Tips for Rock-Solid Online Product Advertising