[Infographic] How Retargeting Works in eCommerce
A JavaScript code from retargeting provider is added on landing page,homepage,shopping cart page or any pages of the eCommerce website.
Potential customers visit the eCommerce website,a cookie is placed in the browser by retargeting provider,but potential customers don’t make a purchase and leave the website.
“Cookie ”allows retargeting provider to display retargeting ads to potential customers when they visit other websites later.
The potential customers see the ads across the internet.
The potential customers return to the eCommerce website and make a purchase
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