Many e-commerce store owners have been making extra dollars from the product offerings or services being directed to shoppers who have just made their purchase. No less than 40 percent of online consumers will fall prey to another marketing offer being presented to them after they have completed their sales transaction, according to the results… Continue reading Post-Transaction Online Marketing is Very Effective—Study Shows
Recording all income and expenses is the most basic bookkeeping function of any small business. Here is an easy way to keep track of your business income and expenses using Excel, OpenOffice Calc or other spreadsheet software. RECOMMENDED 10 Top Small Business Apps Six Free Apps to Help You Manage your Personal Finances First of… Continue reading Small Business Success – an Easy Way of Keeping Track of Your Income and Expenses
Online videos are very popular these days. That is because videos are one of the most effective content forms on the web. This visual medium is being used more and more on social media websites and all over the Internet. The strength of video as a medium is that it communicates its messages visually. When… Continue reading How to Use Video as Part of Your Marketing Strategy
A small business typically faces a fairly restricted marketing budget. Despite the necessity of mounting an effective marketing and public relations campaign for a product or service, a small business nearly always is constrained because of financial limitations RECOMMENDED An Expert Guide to Writing a Press Release Social Media and Your Brand: Are You in… Continue reading Crafting an Effective Press Release for a Small Business
Free email is cost effective, but you may lose tremendously if you are not aware of the dangers of using free email for business. Common problems with using free email include security issues and hacking. These problems can cause significant financial loss to business owners who rely on communicating via this popular protocol. Here are… Continue reading Three Dangers of Using Free Email for Your Business