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Why You Should Limit the Use of Email in Business Communications

The invention of email communications has had a profound impact on businesses in the past two decades. Decisions can be communicated rapidly, information can be dispersed to wide audiences with ease, and data can be transferred between parties with limited effort. It is truly a revolution in the way we do business. However, with this… Continue reading Why You Should Limit the Use of Email in Business Communications

business

How to Use Your Blog to Become an Authority

For many entrepreneurs, a blog can often become an afterthought on their website. Everyone starts with good intentions, but new posts soon become less frequent, quality declines, and visitors stop returning. This decline is often because the entrepreneur doesn’t really know what they want their blog to be and, subsequently, it has no focus at… Continue reading How to Use Your Blog to Become an Authority

business

How to Create Fresh Leads Through Social Media Marketing

If your business concentrates partially or primarily on online sales, you already know that online marketing is a crucial part of your sales funnel. If you’ve been hesitant about taking your business into the world of social media, it’s time to get over your fears and get involved. A strong social media presence can dramatically… Continue reading How to Create Fresh Leads Through Social Media Marketing

business

How Inbound Marketing Increases Lead Generation: Five Best Practices for Landing Pages

Most marketers know that inbound marketing increases lead generation. However, they don’t know exactly how this process works or how they should implement these tactics with their own content. This article takes marketers through five best practices to use while developing and revising landing pages. It is well established that landing pages and their lead-capture… Continue reading How Inbound Marketing Increases Lead Generation: Five Best Practices for Landing Pages