business

Six Social Media Marketing Tips for Targeting Younger Demographics

Social Media Marketing is an essential part of building a brand. Younger users in particular love spending their free time on big social media platforms like Facebook, Twitter, or Instagram. For a brand or business owner, all of these users are gold just waiting to be mined. But if you want to attract the attention… Continue reading Six Social Media Marketing Tips for Targeting Younger Demographics

Security

The EBay Hacking Scandal – Is Your Account Secure?

The recent hacking of over 200 million accounts on the world’s largest auction site has raised serious concerns about security. It’s believed hackers were able to access dates of birth, passwords and other personal information. EBay has offered reassurances that financial data of user accounts wasn’t compromised. The fact that a major organisation like eBay… Continue reading The EBay Hacking Scandal – Is Your Account Secure?

business

[Infographic] Why You Should Consider Offering Free Product Return Shipping

In 2011, retailers and manufacturers lost nearly $17 billion from the shipping costs of consumer electronics product returns. $17 billion is roughly equivalent to a 21% increase since 2007. Given the staggering amount of money you can potentially lose as a business owner if you offer free product returns to your customers, then why do… Continue reading [Infographic] Why You Should Consider Offering Free Product Return Shipping