Social Media Marketing is an essential part of building a brand. Younger users in particular love spending their free time on big social media platforms like Facebook, Twitter, or Instagram. For a brand or business owner, all of these users are gold just waiting to be mined. But if you want to attract the attention of younger audiences, you’ll need to have a clear and definite social media marketing strategy. Featured below are six social media marketing tips to help improve your chances with younger audiences.
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Develop a presence in the fastest moving social media platforms
There are so many social media platforms to choose from. As a content creator, it’s important for you to build a network around major platforms like Facebook, Pinterest, or Google+. But if you’re targeting a younger audience, you’ll have to pay special attention to specific platforms. While some platforms like Google+ are great for SEO, younger audiences don’t spend as much time there as they do in places like Facebook or Twitter.
If you’re vying for the attention of younger audiences, focus your marketing effort on fast-moving platforms like Facebook, Tumblr, Twitter, or even Vine. Younger audiences in general pay the most attention to these platforms.
Take advantage of the power of YouTube
Aside from Facebook, YouTube is perhaps one of the most powerful social media platforms for targeting younger demographics. Teenagers everywhere use YouTube as a place to host vlogs, comment and like their favorite videos, engage in discussions, and follow their favorite personalities. PewDiePie, JennaMarbles, and smosh, are just a few channels who cater to younger audiences. These channels have subscribers in the millions.
A lot of teenagers dream of making it big on YouTube. Because of this, teenagers who actively use YouTube know about the importance of networking and building strong connections. Teens comment and like on their friends’ videos, indirectly promoting their own channels.
As a content creator, YouTube is practically a gold mine for you. Thousands of teenagers and young adults are just waiting to find out about your content. Produce a video promoting your product that younger audiences can relate to. Now all you have to do is ask nicely and soon you’ll be a part of their networks. As an added bonus, people’s YouTube accounts are usually linked to their Google+ profiles. Every time they comment on a video you produce, their friends in Google+ will see that they did on their newsfeed.
Optimize for mobiles
While desktop PCs and laptops are still relevant, the mobile market is heavily dominated by users in their teens and early years of adulthood. Middle school students, high school students, and college students alike love their social media.
Teenagers love to tweet everything that happens in their lives. They love to take selfies and photos of just about everything on Instagram. They like making short videos on Vine and YouTube. With practically any $100 smart phone being capable of connecting to the internet, people in younger demographics mostly use their phones and tablets for their social media.
If you’re aiming to make younger audiences interested in your content, make sure that your site is optimized for mobiles. Don’t be satisfied with linking mobile users to a desktop site. Give mobile users an easier time to access your content. Doing so improves the chances of them staying longer and eventually coming back for more.
Stay up to date with online trends
When it comes to Social Media Marketing, you always want to be aware of what’s trending and what’s not. Ride the momentum of trends that your target audience can relate to. This goes double for targeting younger audiences. The impact of a trending hashtag on Twitter is a lot more noticeable when aiming for the attention of younger demographics. This is because social media is ingrained in the lives of teenagers and young adults. Find out what your audience is into. Join in on their fun. Do something hip and cool to make them care about the content you produce.
Encourage user participation
Everyone likes to talk. Teenagers in particular love to rant and rave about their favorite things. If you’re targeting a younger demographic, make sure that your content can always be a point of discussion. Encourage people to talk about your blog, website, or even just your latest post. While encouraging discussion is more or less a rule of thumb in the world of social media marketing, this fact is especially relevant when dealing with younger audiences.
Use images and other visuals
Try to use images and other visuals whenever you’re posting something. Anything from static images to short gifs help increase both exposure and click-through rates. Attaching relevant images and videos to your status updates or tweets helps you stand out. When targeting younger audiences, this is especially true. Younger audiences are more likely to interact with something that you’re promoting if it’s accompanied by visual media.