Twitter is the new king of social media. While Facebook seems to be declining in popularity, Twitter remains strong and growing. With the ability to instantly share ideas and content, it’s no wonder that people want to gain as many followers as possible. In the digital age, true power lies in the ability to get people to listen to what you have to say. So here’s how to get more Twitter followers:

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Define Your Target Audience

It’s impossible to please everybody, especially with social media. Instead, think about your ideal audience and focus on them. Write down their age range, interests, problems, and dreams. What kind of music do they listen to? What kind of cars do they drive (or maybe they don’t have one). By putting yourself in their shoes, you can tweet content that is more likely to be retweeted or clicked on. For example, you can type in a certain subject that you want to tweet about and see what users pop up. Or you can scroll through the history of certain users and see what kinds of things they have tweeted and retweeted in the past, as well as who they’re following. Plus, if you really resonate with them they’ll appreciate that and be more likely to follow you.

Keep It Short and Simple

The fact that Twitter only allows 140 characters is part of the reason why people love it. Microblogging is all about getting right to the point as soon as you can. Try to use emotional or intriguing tweets that draw the audience in and make them want to know more. That way, if you have a link to your website or photo or video, they’ll want to click on it. If they like the content you share, they’ll start following you and hopefully their friends will too.

Tweet at Least Once a Day

On Twitter, there’s constant action. You want to be a part of that action and appear in twitter feeds near the top to capitalize on this. Plus, the more tweets you have, the more chances you have to catch the eye of new followers. But keep in mind that you shouldn’t spam with your tweets. One to three times per day is plenty. If you go overboard, you might actually scare your followers away.

We live in a new age in which platforms like Twitter allow us to connect socially with almost anyone else in the world. You can use this to your advantage for fun and profit if you follow the simple tips mentioned above.